ROUTEpr were recently appointed to organise a series of launch events for Lester Brunt Wealth Management, as well as a private dinner and strategic PR campaign.
As well as organising the launch events, guest lists, catering and more, it was imperative that guests who were travelling from all corners of the UK, were left with a positive and memorable lasting impression – in essence it had to be different and classy too!
Launches often include dignitaries, VIPs, treasured clients, local business contacts and friends as well as the many local specialist suppliers, and in this instance all were all in attendance, alongside the Deputy Mayor of Wimborne Cllr Terry Wheeler and his wife Pauline Wheeler. They were all welcomed by the Lester Brunt team and the founders Michael Lester and Martin Brunt, with guest of honour, the CEO of St James Place, David Bellamy.
The guests were all given personal tours of the new premises, and enjoyed champagne and stunning canapes.
At each event the Wimborne Minster town crier made a dramatic entrance and speech heralding the arrival of the business to the area in traditional style. To make an even bigger impression outside, traffic was stopped so that the Wimborne Minster Militia could draw their muskets and fire to ensure the business was launched with a bang! These activities created a great deal of excitement amongst the guests and passers-by!
Said the Founders of Lester Brunt, “The ROUTEpr team created a series of relaxing, memorable and successful events, the atmosphere was fantastic and we have received many congratulatory letters, cards and emails thanking us. We are making our mark in the town and have even secured our first passing customer on the back of the launch event. They made it look easy and we could all relax knowing they had everything in hand.”