It’s official! As those of you who were at the 2016 Bournemouth Tourism Awards will know – this year’s awards were the most successful ever.
Being chosen to market, promote and handle the sponsorship for the tourism awards was a real coup for us as it was our first major role since P-PR Media Solutions re-launched as Route PR back in January.
For the first time in the ten-year history of the BTA, members of the public were involved as there were four new voting categories resulting in thousands of votes.
Not only did we nearly double the number of ticket sales, but we had to move to a bigger venue in the week running up to finals ceremony from the Pavilion to the Purbeck hall at the BIC.
Everyone was over-whelmed with the response. To quote Des Simmons, Chair of the Bournemouth Tourism Management Board, “it shows just how important these awards are to the town.”
And that’s what Route PR is all about. We are passionate about raising the profile of our clients across Dorset and putting Bournemouth and the surrounding area firmly on the tourism map.
But we know we couldn’t have done it without our sponsors and our partners, so we want to say a huge thank you to everyone for all your support since the BTA’s 2016 were first launched last October.
What a year it’s been so far. We are already planning ahead for the 2017 Bournemouth Tourism Awards and are already in negotiation with sponsors and venues and will promise to keep you posted!