ROUTEpr recently attended the national event in Warwickshire – The Game Fair!
ROUTEpr were appointed to lend their support and expertise to The Game Fair. The ROUTEpr team reveled in their association with the renowned national event which took place at Ragley Hall in Warwickshire over three days.
Said Co-Founder Jackie Phillipson, “Being appointed to lend our experience and expertise at the Game Fair was a great opportunity for us and we are honoured that we were asked to be involved by Managing Director – James Gower. This is one of the world’s largest sport and outdoor festivals that brings together people from all over with a passion for the great outdoors and British countryside. We were on hand to run the action packed and interesting Game Fair theatre, which was sponsored by The Week. The topics covered included, So You Want to Open a Farm Shop? Living the Vineyard Dream in association with UK Vine, The Good Life which featured an array of artisans telling their story and sharing their experiences and expert knowledge as well as a chance to hear all about what really happens behind the scenes with Bear Grylls and his team when they make their adventure TV shows, an insight into Capability Brown, and Survive to Fight – the touching and fascinating talk by Joe Humphreys who moved the whole audience when he explained his fight for survival after being shot by a sniper in Afghanistan, resulting in his left leg being amputated from the thigh!” (See photo above).
New to the Game Fair this year was the arrival of the artisan producers who delivered talks as part of ‘The Good Life,’ they showcased their artisan businesses in ‘The Speakers Corner’ and talked about their experiences which included; Somerset Charcuterie, Frew & Co. Ice cream, Fussels Fine Foods, Applesby Cheese, Yorkshire Wagyu, Pothecary Gin, and Dorset Herbals. All exhibitors were a great hit with the Game Fair and were extremely successful in their sales and promoting their brands.
“Our first visit to The Game fair this year was definitely a successful and enjoyable one. We found the setup to be very easily adapted to our means, with our own bar setup and rustic fruit crate backdrop creating a good display area for our Pothecary Gin. We met some very interesting people and thoroughly enjoyed the experience including the events that we sponsored for guests of NFU Mutual and others. It was a pleasure to be there, and worthwhile too, spreading the word of Pothecary Gin to the visitors of The game Fair, with whom our Pothecary Gin went down very well indeed!”
– Martin Jennings (Pothecary Gin)
“The Yorkshire Wagyu Company enjoyed a very successful day at the Game Fair at Ragley Hall. It was a well organised event and our Yorkshire Wagyu samples were very well received. We are ever so thankful to ROUTEpr for organising this amazing opportunity.”
– Jonathan Shepherd (Yorkshire Wagyu)
“ROUTEpr did an incredible job of putting my product in front of customers and influential people, something which was unprecedented in the history of my business. The range of other artisan producers was incredible, testament to the scope of high quality producers that ROUTEpr seek. We couldn’t have asked for a better or busier few days for the company. We were successful over the few days and importantly we had incredible exposure to those in the industry that really matter.”
– Andrew James (Frew & Co. Ice cream)
The other new feature, The Game Fair Cookery School, which was hosted by celebrity chef Lesley Waters, was particularly popular with many budding chefs getting involved as well as families with children. Everyone was encouraged to cook various dishes such as skillet scones, black pudding crusted pheasant, and sea trout and bacon bruschetta – what a brilliant atmosphere with the energetic Lesley and her team!
James Gower, Managing Director of The Game Fair says “We are extremely pleased with the involvement of ROUTEpr in this year’s event; they are creative, professional, hard-working and hands on. The new concept of the up and coming artisans sharing their stories was also interesting and informative and these new creative ideas added a new dimension to the show.”
We are excited and looking forward to next year’s event at Hatfield House in Hertfordshire and are already planning and creating ideas for what we can do to make it bigger and better!