Sanchia talks aesthetics, actors, boats and balls!

Sanchia joins ROUTEpr for a month of work placement and and insight into the world of PR, marketing and events. Read her blog below to find out more…


“When I asked ROUTEpr if they would be willing to offer me some work experience I never imagined for one moment how much was involved, what they do and how much of an opportunity it would be for me too.

First off was the Mayor of Poole’s Maritime Ball at Poole. This was a very special event to herald the start of the UKs first ever European Maritime Event.


From the outset the team were welcoming, friendly and helpful.  My job was to help them welcome guests from the local business community as well as a host of VIPs and sponsors, I did everything required which ranged from serving drinks, selling raffle tickets, supporting the photographer, enjoying a sumptuous supper as well as mingling with the guests throughout the evening and even dancing with the team and the Mayor of Poole, Cllr Xena Dion herself. I saw firsthand how hard the team work, that they have to be well organised and that even under pressure they balance getting the job done and then having some team fun too!

After the ball it was all hands to the deck with Taste of the South, a brand new festival, an integral part of the Maritime Festival week, which took place in Poole Park and organised by ROUTEpr in line with the council and the European maritime week. I saw how the event came together and how much work is involved during and afterwards and I don’t just mean with the clearing up and the PR, so much more than I ever imagined.

At Taste of the South I welcomed exhibitors,  helped them set up, and got involved with social media updates such as live video feeds, which went across all media platforms. I helped the chefs in the Demonstration Theatre, which showcased some amazing chefs from across the South, ensuring they were prepped and ready, looked after the audiences and letting visitors know when the chef demonstrations were due to start, I even got to work with the 2016 MasterChef winner Jane Devonshire.

The week after I was based in the office, this ensured I experienced other aspects of PR, learning about post event PR, social media content and planning, press releases, thankyou letters and emails to all the stakeholders and not forgetting debriefing with sponsors and the council.

We have also been working with a national award winning aesthetics brand, they have invested in the area, the sk:n clinic Bournemouth officially opens on 27th June 2017.  I had no idea when a business is launched how much a PR does, press releases, taking about the brand, the investment, the people, as well as product testing, promotions and competitions and not forgetting to work on the guest list, VIPS, booking the Mayor, chatting or meeting with the media and with bloggers and key influencers. The team have even been given the chance to sample and review the products so that we know about them and can chat about them ahead of the launch event.

As well as aesthetics, we are working with clients from across the whole service sector as well as on the reprisal of Rep theatre!  This August Swanage will be welcoming a professional theatre group to the Mowlem Theatre, so again that’s about chatting to theatre bloggers and local media for their upcoming open day and a chance to meet the cast, as well as a networking evening.

As you can see my time has been varied and interesting, I have learnt so much and I know this is just the tip of the iceberg, as there is so much more involved. PR and events are all about creativity, going that extra mile, being observant, considering the impact as well as the most obvious things you all know about.

I am thankful for such as valuable learning experience, as I start to make my journey into the world of PR and events.”




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