ROUTEpr’s support for the Dorset business community has achieved fantastic publicity for lockdown clients. BH Fish was started in lockdown by Jon Morgan, well known as the face of Dorset Cruises, who launched a diversified business to support Poole fishermen during lockdown. The local community received doorstep deliveries, including prepared seafood, whilst online tutorials demonstrated how to create restaurant quality dishes in a home kitchen.
A virtual launch was well received and ROUTEpr’s involvement generated coverage online, in print, via bloggers and the hospitality trade press, as well substantial engagement across social media. Combined with an educational website resource, people gained confidence to prepare, cook and consume fresh and healthy local fish – a success for an imaginative, inclusive and resourceful new venture.