Lymington, Hampshire, based Sun Rum launched pre-lockdown, selling a blended rum designed as a lifestyle brand for a sophisticated younger market. Owned and run by Matt England, who has decades of experience in the drinks’ trade, his goal was to move from an online presence and sell to a wider market, both domestic and trade, at home and abroad.

ROUTEpr’s expertise within the Hampshire and Dorset local media, the national hospitality trade media and bloggers hit the spot and generated widespread publicity for Sun Rum across print, online and social media channels, which, in turn, has raised awareness, increased interest from potential new buyers and suppliers.