Wimborne’s popular 17th century pub The White Hart re-opened with a soft launch in July, having used lockdown to remodel its garden with a bespoke dining area, improved seating, shelter and heaters. Landlady Sharon Elliott was familiar with ROUTEpr and Events work from a previous press and marketing campaign and immediately turned to the team to publicise a ‘safe space’ re-opening, build confidence and welcome back a supportive local community.

ROUTEpr issued news releases and made sure Sharon was available for interviews to explain clearly the one-way system, where it was best for customers to park, and to reassure people food was available and freshly cooked to order, using an outdoor BBQ and pizza oven.