Restaurant group Zim Braai opened a second site in Bournemouth post-lockdown. Owner and MD Andy Lennox held a socially distanced preview launch evening at the new premises on Poole Hill, with ROUTEpr on hand. This put out the press release to the media having previously worked on a  successful PR and marketing campaign in 2018 for Zim Braai at Ashley Cross. Zim Braai is a multi-award winning African inspired dining concept which blends healthy eating, the rich flavours of African cuisine, a stylish atmosphere and exemplary service.

ROUTEpr worked with Andy and his team as they retuned from furlough to publicise a professional, safe and vibrant venue. The restaurant not only achieved extensive media coverage and reviews, but with two sites, Zim Braai has become known to a wider range of drive-time customers throughout Hampshire and Dorset. The arrival of Zim Braai II has been extremely well received.